BRAND ALCHEMY

Hi, I’M KARINA.
I translate essence into brands that
move people.

I work with bold brands, wild thinkers, and soulful founders who are done playing small.
Together, we build identities that hit different – sharp in strategy, rich in story, and deeply rooted in truth.
No templates. No fluff. Just clarity, guts, and creative fire.

This is a woman-founded studio THAT believes brands don’t need to be louder — just truer.

MEET MY CLIENTS

MEET MY CLIENTS

Over the past 15+ years, I’ve worked with a wide range of clients – from global corporations to DETERMINED solo entrepreneurs.

My portfolio includes digital campaigns, strategic storytelling, creative direction for startups, and identity work for coaches, THERAPISTS, and cultural spaces.

I’ve helped founders TO bring their vision to life, marketing teams sharpen their voice and holistic practitioners build aligned brands.

What they all have in common? A desire to do things differently – with depth, PLAY, clarity, and truth.

SHAKTIMAT GERMANY

At ShaktiMat Germany, I helped shape the brand’s voice and make acupressure accessible to a wider audience. I created cross-platform content strategies (YouTube, Instagram, Facebook, Pinterest), wrote copy for both online and offline channels, and ensured the messaging was sharp, consistent, and real. I also supported Shopify integration and managed community engagement across all social platforms.

WONGDOODY

At oddity Berlin (now WongDoody), I worked on concept and copy for brands like Steinway, WELEDA, Tchibo, and Ulla Popken. From pitch to rollout, I helped shape ideas that landed – clear, creative, and on point.

RIFFBIRD AUSTRIA

RIFFBIRD IS A RECRUITING AGENCY BASED IN AUSTRIA. I helped THEM shape the tone and creative direction of their digital copy AND CONCEPT DIFFERENT KINDS OF RECRUITING CAMPAIGNS. Together, we supported companies like SPAR, Dior, and Teach First in finding talent through their Hybrid-Recruiting® approach. My work ranged from website concepts and UX copy to social media campaigns – always with a clear voice and a distinct edge.

ACTION AGAINST HUNGER

For Action Against Hunger, I developed and wrote a series of newsletter campaigns that helped inform and engage the community. The focus was on building connection, raising awareness, and encouraging small but meaningful steps toward change.

BOW & ARROW MEXICO

BOW & ARROW is a cross-continental concept agency based in Berlin and Tulum, specializing in INTIMATE PORPOSALS. I co-founded BOW & ARROW and shaped it from scratch: building THE websites, writing and curating all content, and leading our PR presence.

7MIND GERMANY

For 7Mind GERMANY, I wrote a blog article on the impact of meditation – blending personal insight with practical benefits. The piece explored how mindfulness can support clarity, resilience, and new beginnings.

KLAUDIA STRAUCH

FOR Klaudia Strauch, A HOLISTIC COACH, I developed a cohesive brand experience from the ground up. That included logo design, visual identity, and a full corporate design system, alongside the conception and build of her website. I supported her with brand strategy, social media direction, and ongoing consulting to ensure everything stayed aligned as her work evolved. A close, long-term collaboration that combined creative clarity with strategic depth.

Depth ┃ Direction ┃ Distinction

Depth ┃ Direction ┃ Distinction

GET TO KNOW ME – JUST A LITTLE BIT

For over 15 years, I’ve helped ideas take shape and identities speak with soul. I’ve worked with founders, startups, and brands across industries and CONTINENTS – but what I really do is get to the core OF A BRAND’S IDENTITY.

I’M NOT INTERESTED IN surface. I LIKE essence. Whether it’s through clear brand strategy or sharp perspective, I help you see what’s already there – and build from it.

Alongside that, I’ve spent the last 6 years deepening into the human psyche. Not as a side project, but as a serious second pillar. I’ve PARTICIPATED IN LONGTERM trainING IN EXISTENTIAL PSYCHOTHERAPY, JUNGIAN STUDIES, THERAPEUTIC ASTROLOGY, SOMATIC BODYWORK, and worked with people 1:1 and in groups – translating what’s complex into something useful, embodied, and real.

That mix – strategy and soul, clarity and VISION, CURIOSITY AND PLAY – is what shapes everything I do. No performance. No pretending. Just real work that lands.

Instinct ┃ Intellect ┃ Impact

Instinct ┃ Intellect ┃ Impact

Rooting brands in what’s real – AND BRINGING AUTHENTICITY into every touchpoint.

JILIAN JACOB

“I had the pleasure of working with Karina for several months. She was kind, quick, professional, and very patient with a company that can sometimes keep you on your toes. Her excellent English was of particular value to us. I cannot recommend Karina enough, her time and help were highly valuable to us. ”

KLAUDIA STRAUCH

“Working with Karina is A TRUE joy. She understands her clients’ goals and wishes, and finds the right language – whether in words, visuals, or overall composition. I collaborated with her on my passion project and had her create my entire website. A real stroke of luck for me. Thank you for the smooth collaboration and your clear sense of direction.”

SUSANNE MAURER

“Karina supported our organization Quinoa Bildung – and with it, our mission for equal opportunities for underprivileged youth. She approached our new website with deep empathy and professionalism. Karina’s heart was always part of the process. The result couldn’t have been better. We’re deeply grateful that she gave us her valuable time and can only say: anyone who gets to work with her is truly lucky.”

JANICE ADLER

“With courage, Karina has given our studio REALZ Pilates it's voice. She supported our brand throughout the launch of our company website and it was truly inspiring working with her. The content workshop we took together was amazing and helped us in many ways until today. Very professional and unique how she discovers your brand from scratch and creates in such a speed. We hardly recommend her to any corporates and newcomers out there.”

WHAT I CAN HELP YOU WITH

  • You bring the idea or the question, I help you shape the story. Together we create bold, structured concepts that land – for launches, campaigns, or offerings that want to move people.

  • Your website is more than a digital business card – it’s your voice, your space, your signal. I help you structure it, write it, and make it feel real, readable, and rooted.

  • From mood to logo to color palette – we build a look that holds your essence. Clean, intentional, and with just enough edge to be remembered.

  • Sometimes you don’t need a rebrand – you just need a sharp mind and honest feedback. I’m your second brain when things feel stuck, scattered, or ready to evolve.

  • You’ve got the content – but does it still fit? I help you refine and realign blogs, bios, newsletters or social media posts, so everything you publish stays connected to your truth.

LET'S TALK

LET'S TALK

Let’s make something that feels like you.


Whether you’re ready to start or just testing the waters — I’d love to hear from you. Tell me what’s on your mind, what’s in motion, or what you’re dreaming up.

I’ll get back to you soon, I PROMISE.

Hours
Monday–Friday
10am–6pm

Phone
+529843208902
MEXICO